On the 16th, the relevant person in charge of the National Tourism Administration said that regarding the national â€œnational leisure planâ€, the National Tourism Administration is currently promoting pilot projects in Guangdong, Zhejiang, Shandong and other qualified provinces, but recently...
On the 16th, the relevant person in charge of the National Tourism Administration said that regarding the national â€œnational leisure planâ€, the National Tourism Administration is currently promoting pilot projects in Guangdong, Zhejiang, Shandong and other qualified provinces, but it is unlikely to be introduced in the near future.
Since March this year, in order to promote tourism and stimulate consumption, the â€œNational Leisure Planâ€ has been launched in Guangdong, Zhejiang, Jiangsu and Shandong provinces, which has aroused the concern of all sectors of society. However, according to experts who participated in the research project of the Outline of the National Tourism and Leisure Plan, this is a local pilot, and it is not the same as the national â€œnational leisure planâ€ being studied by the National Tourism Administration. The latter pays more attention to long-term development and needs further improvement.
The relevant person in charge of the National Tourism Administration said that the formulation of the National Leisure Plan has factors to cope with the financial crisis, but it is also a medium- and long-term development plan. At present, a large amount of basic research is needed, and no specific timetable has been issued.
Free offers become the biggest highlight
Under the slogan of stimulating consumption and economic â€œguaranteeâ€, many local governments have regarded revitalizing tourism as a good prescription. The American theory of "lipstick effect" describes that when the economy is in recession, people will shift their desire for consumption to "cheap non-essentials" such as "lipsticks". Economic policy makers and corporate decision makers can use this law, timely. Adjust your own policies and business strategies to minimize the negative impact of the crisis. It is expected that the tourism industry will also be able to play a "lipstick effect" that reduces the economic shrinkage caused by the financial tsunami for today's China.
For the common people, the highlight of the national tourism plan is "free." The provinces where the free travel coupons first appeared and were concentrated were Guangdong, Jiangsu, and Zhejiang. For example, a travel agency in Guangdong and a hotel, airline, scenic area, etc. jointly distributed a total of 20 million yuan of travel coupons; Nanjing, Jiangsu Province, issued a total of 20 million households to the "Nanjing Rural Tourism Consumption Coupon"; Hangzhou, Zhejiang Province From March 1st, the â€œHangzhou Tourism Consumption Voucherâ€ with a total amount of 150 million yuan will be distributed in Shanghai; the citizens of Ningbo will receive an â€œair travel couponâ€ worth 30 million yuan...
According to reports, at present, the Yangtze River Delta has issued travel vouchers in Hangzhou, Ningbo, Anji, Changxing, Nanjing, Suzhou, Wuxi, Changzhou, Zhenjiang, Gaochun and other cities and counties, with a total value of more than 1 billion yuan.