Five cornerstones of Amsterdam Schiphol Airport hub airport
[ professional classification ] airport operation [ Article ID ] 37-2009-0042
During the National Day of the Golden Moon in October 2005, it was a great surprise for the Chinese people to travel abroad: Amsterdam Airport Schiphol will launch a series of Chinese-style services for China Golden Week to welcome Chinese travelers from afar:
Amsterdam Schiphol Airport website has added a Chinese interface to facilitate Chinese travelers to understand and familiarize with the airport's various service facilities. There are online quick guides and other content on the Chinese webpage.
A one-stop service for Chinese in the Netherlands. The airport cooperated with KLM. There were Chinese speaking attendants on the plane. They also entered the terminal building and provided the Chinese ground staff service to the baggage claim airport.
Chinese broadcaster information is available at the airport gate; Chinese Amsterdam Schiphol Airport map and airport city information guide are available.
These services are not available at all the backbone airports of the world. However, the Netherlands is a country with a small area and population, but the airport is â€œvery bigâ€ â€“ one of the four major hub airports in Europe, and it is in the industry in the concept of â€œAirport Cityâ€. There are over 100 shops and 50 restaurant bars in the Schiphol Airport terminal. In addition, there are other rich facilities here. The Schiphol branch of the National Museum has long exhibited the original works of 10 outstanding works of the Dutch Golden Age, the Chinese table in the casino, the chair massage and the famous water massage. AccorHotels has a hotel in Schiphol that serves Chinese guests, including Chinese breakfast, Chinese newspapers and Chinese satellite TV channels. As the world's leading airport, its strategy is to fully consolidate and enhance the competitiveness of the airport, and become the most important intercontinental hub in the world. It can compete with London, Paris and Frankfurt in terms of transit and transit business. The airport is expected to increase passenger throughput by an average of 4-5% per year in the next few years. By 2025, the airport is expected to have an annual passenger throughput of 80 to 85 million passengers and a cargo throughput of 3.5 million tons.
For a long time, Microsoft (China) Co., Ltd. printed a line of English on the promotional paper bag: Where to you want to go today? (Where do you want to go today?), below the word, the small mouse arrow points to a big "START", anyone who uses the Microsoft system will be familiar with START. A line of unremarkable English actually indicates the great ambition of Microsoft (China) Co., Ltd., which actually reminds us where you want to go today? Where are you now, what is the basis for your sustainable business? What can guarantee that you become a century-old store?
For Amsterdam Airport Schiphol, it must also consider these issues. After all, the surrounding is a strong enemy - London Heathrow, Paris Charles de Gaulle and Frankfurt, Germany, the strength is in the middle of the world, to achieve competitive advantage is not easy, especially compared to other hub airports, the Dutch domestic market too small.
In the course of development, in order to ensure the long-term success of the airport and sustainable development, Schiphol Airport has developed five cornerstones â€“ this is the fundamental guarantee for the airport to thrive in the future.
Cornerstone 1: Forming a healthy market
For Schiphol Airport, the Dutch domestic market is too small to support Schiphol's idea: to establish a wide network of intercontinental routes. Under this circumstance, the airport implemented a strategy of â€œthere must be some gainsâ€, and the short-term line of the long-term line was not possible when the bear's paw and the fish could not have both.
Â· Priority transfer and connected traffic
As KLM and many foreign airlines make Schiphol Airport an integral part of their network, the airport is able to offer travellers a particularly attractive cross-continental and European transport product. In Europe, only Frankfurt has a route network that exceeds Amsterdam Airport.
Maintaining such a route network requires a certain amount of traffic. The Dutch domestic market is too small to support Schiphol's extensive intercontinental network. This is also the airport's high priority for transit and connected traffic. The transit business (more than 40%) is already the top priority of the airport aviation business. At Schiphol Airport, the transit business is almost entirely KLM, with more than 125,000 flights between the city's cities each week. For intercontinental networks, the importance of transit is self-evident. In many of Europe's major economic cities, peer-to-peer transportation has contributed to the construction of the main hub network. Therefore, such peer-to-peer business has an important position in the airport. The vast majority of freight operations and inter-continental passenger transport are interlinked and therefore have a priority at Schiphol Airport. In contrast, the European charter business can also be provided by other airports in the Netherlands, so the importance is not as good as the former.
The airport pursues the concept of â€œtransporting business to attract other businessesâ€, which means that the airport is trying to find other airlines to find the airport attractive and to establish a transit business. According to Amsterdam, healthy competition between airlines ensures the healthy development of the airport.
Â· Selectivity: from transportation volume to quality
In the short term, the airport has already faced the problem of capacity shortage. In the â€œlong-term conceptâ€ of Schiphol Airport, efficient airport initiatives, environmental choices, runway utilization, ticket differentiation and effective operational measures will enable airports to grow effectively in environmental protection regulations. To this end, the airport is pondering how to move towards â€œselective growthâ€.
Due to the implementation of various environmental protection measures such as noise restrictions, this allows Schiphol to continuously optimize the transportation business (in other words, it has a choice), and strongly supports the â€œestablishment of the main hub networkâ€, which means supporting the airline to establish direct or Indirect links with global and major European economic cities. The airport believes that such a network can ensure the attractiveness of the region as a corporate headquarters. For flights that can strengthen intercontinental networks, the airport will provide support under legally permitted circumstances, such as providing appropriate landing and landing times. However, European law prohibits such "selectivity". The main hub airports are increasingly supporting this principle. Everyone is showing their magic in the Eight Immortals.
The second cornerstone: the capacity that can be relied upon
A major premise of the competitive position of the main hub airport is that it has a capacity that can be relied upon (at least with the lowest level of capacity). In particular, the capacity of the airport in the morning is particularly important, and the base airlines in the mornings generally have the most flights. Schiphol Airport is no exception.
In order to better serve the route network of KLM and other airlines, the airport has taken the following measures:
In order to have dependable capacity in all weather conditions, the airport needs to have an east-west runway. Because for Schiphol Airport, if it is a strong southwesterly wind, the current north-south runway of the airport cannot be used, and it can only rely on the existing two things to the runway. Airport resources have a large impact on the on-time rate of flights. This is also the case that Schiphol Airport requires the Dutch government to issue airport operations regulations to ensure the future of the 06-24 runway.
In addition to the infrastructure such as the construction of the runway, the development of the northwestern region of Schiphol has been put on the agenda. As the airport is expected to reach 85 million passengers per year in the future, this means more parking lots and ground handling facilities are needed. Development in the Northwest is currently the best option. The airport is also considered to be connected to the Dutch road network (A4, A9 and A5) and to the railway network.
Take advantage of Lelystad and other regional airports: In order to relieve the pressure on Amsterdam Airport Schiphol as much as possible, the airport believes that some flights should be diverted. Only Rotterdam and Eindhoven airports can assume this responsibility. In the long run, only Eindhoven Airport will provide more capacity in the future. Schiphol Airport is currently interested in the development of Lelystad Airport. The main role of the airport is currently serving General Aviation. The airport plans to further extend the runway and invest in a new terminal, which will allow Lelystad to reach 4-5 million passengers per year. Perhaps it will become the "backport airport" of Schiphol Airport.
The third cornerstone: competitive "access costs"
When people choose transit airports, or when shippers are considering where to transfer, they often consider the cost issue, which includes two fundamental measures of time and cost.
In this regard, Schiphol Airport is also well aware that in order to maintain the competitiveness of the airport, the cost and access costs cannot put the airlines that have made significant contributions to the airport construction at a disadvantage. Therefore, it plans to implement a large amount of investment: nearly 300 million euros per year for the next 15 years, mainly for the expansion of infrastructure, including the operation of the north, and the improvement of the quality of life in the surrounding areas. Airlines operating at Amsterdam Airport can control costs and, more importantly, reduce costs by increasing load rates and leveraging infrastructure, improving the reliability of ground operations and on-time rates.
However, today's access costs are increasingly affected by external factors. In particular, the new security measures implemented by the European Union, as well as the national tax burden - airfare prices and airport charges - have created a negative environmental impact on air travel. Schiphol Airport has decided that the implementation of these regulations must not distort the market balance and / or worsen the competitive position of Schiphol.
The fourth cornerstone: accessibility
For Schiphol Airport, accessibility from the land side is very important. Its philosophy is simple and straightforward: passengers, goods, employees, suppliers and others must be able to reach the airport quickly and easily.
In fact, Schiphol's competitiveness has declined compared to Frankfurt and Paris-Charles de Gaulle, as the latter two airports are linked to a high-speed rail network. The growing congestion of the Dutch railways has already affected the competitiveness of Schiphol Airport. To this end, the airport vigorously promoted the construction of the south line of the HSL railway, which will connect Schiphol Airport with the European high-speed rail network. HSL will further expand the coverage of Schiphol Airport, which can include Antwerp and Brussels. There are currently no high-speed rail links to the eastern part of the Netherlands. Cities in the eastern region have developed plans to build the â€œDelta Line (Delta Line)â€ railway. Schiphol Airport is also very supportive of such initiatives and is also proposing to expand the road network in the Netherlands. All in all, multimodal transport affirmed the future development direction of the airport, especially the empty railway, air and land transport.
The fifth cornerstone: sustainable development
The issue of environmental protection and the development of the aviation industry has now become a matter of great concern to everyone. Especially in Europe, the emissions trading system has been in the process of implementation. For the aviation industry from Asia, perhaps we have not fully entered the â€œroleâ€, but environmental considerations have become a priority for Schiphol Airport. One of the most important tasks for management is to reduce the negative impact on the environment. This has become a consensus.
Schiphol Airport wants to minimize the negative impact on the environment. If the airport wants to maintain and enhance the support of the long-term public, it must consider sustainable development issues. This is why the airport is trying to reduce noise and invest in improving the environment.
The noise of aircraft operations has always been a complaint from the community around the airport. Schiphol Airport also exists. According to the airport: coordinated action must be taken when reducing noise levels and should be based on the following four pillars:
Â· Agreement with local stakeholders on runway utilization and route development;
Â· Reduce the number of relatively noisy aircraft operations and prioritize innovations for the timing of take-off and landing;
Â· Introducing a monitoring plan;
Â· Provide appropriate information, including the establishment of an independent complaints and information center.
Schipholâ€™s initiatives also include measures to reduce greenhouse gas emissions.
The city where Schiphol Airport is located has decided to make the region once again the top five most attractive metropolis city in the European region that attracts international corporate headquarters. The Schiphol Group has also developed a strategy to make the main hub development in line with the urban development strategy.
The five cornerstones support each other and rely on each other to jointly support the clear sky above the Schiphol Airport.