The China Tourism Academy released data that the tourism revenue of the â€œEleventhâ€ Golden Week this year exceeded RMB 100.7 billion, a year-on-year increase of 26.4%. The Golden Week is over, and the inventory of tourism revenue is...
The China Tourism Academy released data that the tourism revenue of the â€œEleventhâ€ Golden Week this year exceeded RMB 100.7 billion, a year-on-year increase of 26.4%.
The Golden Week is over, and the inventory of tourism revenue is a consistent practice in many places. In many places, a place where tourism is not strong is to look at tourism revenue. This view is very one-sided.
In 2006, with an annual output of 93 million computers and 480 million mobile phones, China became the second largest country in the world's information industry. However, the world-recognized Global Information Technology Report ranked China at the 59th level of global informationization. Bit. China's tourism industry is also facing a similar situation.
The development of tourism is a comprehensive concept. In addition to tourism income, it depends on tourism employment, tourism investment, tourism taxation, tourism export, tourism services, and tourism culture. In terms of travel services, many attractions do not have an idea to improve the quality of service, but are bent on raising prices. Some scenic spots are charged for building a door. They rarely work in culture. In some places, the government does not invest enough in tourist attractions. Instead, it regards ticket sales as an important source of fiscal revenue. Statistics show that the average price of a current attraction ticket is close to 1% of China's annual per capita GDP. How much of the tourism revenue of 100.7 billion yuan in this Golden Week comes from ticket sales? In contrast, even a student who works in a US supermarket can spend two hours of salary and three or five companions to play in Yellowstone and Grand Teton Park for seven days. In 2004, the US tourism revenue was nearly one trillion US dollars. Obviously, it was not based on low-cost tickets, but on hotels, restaurants, shopping and other consumption. It can be seen that in addition to tourism revenue, we have a great distance from many other indicators and the goal of a strong tourist country.
Only by recognizing the shortcomings can we find the direction of our efforts. If China is to become a tourist power, I am afraid that when summing up the Golden Week, we cannot only count the tourism revenue in general, but also take stock of other things. Even if we count the income, we must also look at the composition of income.